UI/UX Project
A online plant shopping app.
Planto
ROLE UX Researcher / UI Designer
TIMELINE 4 Weeks
LEARNING UI/UX Principles, UX Research Methods, UI Design
TOOLS Figma, Photoshop
Project Overview
Buying plants offline can be hassle. Planto comes to the rescue by providing a user-friendly way to buy and maintain plants.
Opportunity
Planto gives users a dedicated platform to buy and discover plants buy providing innovative features like recommendation and community.
Approach
Design Process
Discover
Define
Ideate
Design
Challenges
Persona
Market Analysis
Problem Define
User flow
Brainstorm
Inspiration
Wireframe
Branding
Prototype
User Challenges
Limited availability of comprehensive apps.
Poor user experience of existing apps.
Inadequate payment integration.
Absence of visual search capabilities.
Lack of automatic location detection.
User Persona
Meghna Sharma
Housewife
About
Age 35
Dehradun
BBA
Not Working
Description
Passionate and hardworking homemaker with having tremendous love for nature.
A day in life
Starts her day by watering home garden.
Prepares meals for the family.
Sometimes goes to the market to buy groceries.
Pain Points
Lack of proper transportation for buying plants.
Time shortage for maintaining plants.
Market Analysis
Ugaoo
India's leading platform to buy plants online
Key Points:
Large catalogue of plants
Only web-based, no app available.
BigHaat
Most downloaded app in plant shopping app in India.
Key Points:
App available.
Outdate design.
Limited features.
Problem Statement
Indian users want an app for plant shopping with a simple and intuitive interface, allowing easy discovery, purchasing, and maintaining of plants.
Idea Brainstrom
Inspiration Board
Brand Identity
Poppins
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
#008a27
#1E1E1E
Typography
Light
Regular
Medium
Bold
a b c d e f g h i j k l m n o p q r s t u v w x y z
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Colors
#D9D9D9
User Flow
LoFi Wireframes
Onboarding
Login
Home
Search
Cart
Details
Final Screens
